Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

In this paper, we measure users' disutility from advertisements accompanying movies supplied by media based on the … media do not fully consider disutility from advertising. The equilibrium in ad volume is different depending on the supply …. Subsequently, we measure the extent to which users intend to pay for ad avoidance based on our original data. As a result, we …

, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … advertised, - Increasing prices to consumers beyond the cost of advertising via the market power of the remaining firms in the …