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Interaction behaviors in business relationships and heuristics : issues for management and research agenda
Guercini, Simone
;
La Rocca, Antonella
;
Runfola, Andrea
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 929-937
Persistent link: https://www.econbiz.de/10010410703
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2
Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 162-180
Persistent link: https://www.econbiz.de/10011297509
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