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Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements

Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778

Persistent link: https://www.econbiz.de/10011799718

Creating branded entertainment that resonates : perspectives of multinational award winners

Loggerenberg, Marthinus J. C. van; Enslin, Carla; … - In: Designing and communicating experience, (pp. 167-182). 2021

Persistent link: https://www.econbiz.de/10012648294

The principal, the agent, and the culture : potential impacts of culture on financing contracts

Asare, Enoch; Beldona, Sri; Nketia, Joseph - In: The International trade journal 34 (2020) 1, pp. 30-54

Persistent link: https://www.econbiz.de/10012240125

Impact of ownership structure and board characteristics on firm value : evidence from China and India

Varghese, George; Sasidharan, Aghila - In: Research in finance 36 (2020), pp. 217-234

Persistent link: https://www.econbiz.de/10012583870

Effects of the corporate governance practices on the executive compensation

Coelho, Giselle Cilaine Ilchechen; Fontes Filho, … - In: Embracing diversity in organisations : 7th …, (pp. 41-58). 2019

This study aims to identify the effect of the quality of corporate governance practices on the configurations and values of executive compensation. According to agency theory, good corporate governance practices contribute to reducing information asymmetries between shareholders and managers...

Persistent link: https://www.econbiz.de/10012118580

YouTubers' labor process and autonomy in Taiwan

Chen, YuChing - 2018

In 2017, YouTuber channel has achieved tremendous growth in Taiwan, driving YouTuber as a popular career choice, but YouTuber's labor situation has not been well-known by outsiders. Therefore, this study uses the concept of immaterial labor to examine the labor process of YouTuber, analyzing how...

Persistent link: https://www.econbiz.de/10012012981

Reducing agency costs by selecting an appropriate system of corporate governance

Maurović, Ljiljana; Hasić, Tea - In: Economic research (2013), pp. 225-242

Persistent link: https://www.econbiz.de/10011526565

Auditing and game theory : a survey

Abdelaziz, Fouad Ben; Neifar, Souhir; Bourmont, Marc de - In: Multiple criteria decision making in finance, insurance …, (pp. 249-272). 2015

Persistent link: https://www.econbiz.de/10011374126

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