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Industrial marketing management : the international journal for industrial and high-tech firms
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A4A relationships
Polese, Francesco
;
Pels, Jaqueline
;
Tronvoll, Bård
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 1040-1056
Persistent link: https://www.econbiz.de/10011797949
Saved in:
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Market representation in industrial marketing : could representations influence strategy?
Diaz Ruiz, Carlos A.
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
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