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Nutzerprobleme beim E-Commerce sehen und hören : wie Kl die Analyse der User Experience unterstützt
Miclau, Christina; Gast, Oliver; Hertel, Julius; … - In: Dialogmarketing Perspektiven 2019/2020 : Tagungsband …, (pp. 57-72). 2020
Persistent link: https://www.econbiz.de/10012172316
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A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.; Vyncke, Patrick - In: Designing and communicating experience, (pp. 119-135). 2021
Persistent link: https://www.econbiz.de/10012648278
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Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini; Voutsa, Maria C.; Margariti, Kostoula; … - In: Designing and communicating experience, (pp. 241-253). 2021
Persistent link: https://www.econbiz.de/10012648317
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Bees on paper : the British press reads the Fable
Revolti, Matteo - In: Erasmus journal for philosophy and economics : EJPE 9 (2016) 1, pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
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Disclaimers in real estate print advertisements
Mogaji, Emmanuel - In: Designing and communicating experience, (pp. 91-103). 2021
Persistent link: https://www.econbiz.de/10012648272