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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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2
Consumer motivations for click-and-collect and home delivery in online shopping
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-122)
.
2018
Persistent link: https://www.econbiz.de/10013277490
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