The following essay deals with this kind of conflict as a possible consequence of the piggybacking strategy, presenting a theoretical part (chapter 2) followed by an empirical analysis (chapter 3). The latter is based on an opinion poll among German firms that have been asked to evaluate the...

Prior studies often examine the effect of inertia on enterprise strategy for attracting new consumers or attacking competitors in an industry. Various sources of the firm act as inertia for the incumbents in the strategy; the most representative example is incentives. For incumbents, large...