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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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Journal of Consumer Policy's 40th Anniversary Conference : a forward looking consumer policy research agenda : editorial notes
Mathios, Alan D.
;
Micklitz, Hans-Wolfgang
;
Reisch, Lucia A.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012228069
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