We consider a market with two symmetric firms and two asymmetric consumer groups. Firms send advertising messages which …

Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …

, price regulation should be accompanied by licensing arrangements that cap the number of experts in the market. Our theory …

We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three …-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which … escalates consumers' willingness to purchase goods and the other is conventional mass media advertising, including television …

the costs. There is a theory that to each cost, there should an assigned person who is responsible for it (Leszczyński Z … responsibility for costs need to be defined. Then, specific tasks that need to be performed by particular persons must be detailed …