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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Multisided markets and platform dominance
Alleman, James H.; Baranes, Edmond; Rappoport, Paul N. - 2019
, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … advertised, - Increasing prices to consumers beyond the cost of advertising via the market power of the remaining firms in the …
Persistent link: https://www.econbiz.de/10012151937
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
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Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca; Colapinto, Cinzia; Giusto, Alice - In: The globalisation of Chinese business : implications …, (pp. 241-264). 2014
Persistent link: https://www.econbiz.de/10012016699
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Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy; Smits, Tim; Boyland, Emma - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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Does a lack of control alter associative structure of brands? : the effects for positioning familiar and unfamiliar brands
Grochowska, Alicja; Gąsiorowska, Magdalena; Hajda, Piotr - In: Designing and communicating experience, (pp. 13-29). 2021
Persistent link: https://www.econbiz.de/10012648246
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Creating branded entertainment that resonates : perspectives of multinational award winners
Loggerenberg, Marthinus J. C. van; Enslin, Carla; … - In: Designing and communicating experience, (pp. 167-182). 2021
Persistent link: https://www.econbiz.de/10012648294
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Reference pricing and parallel imports : evidence from Germany
Birg, Laura - 2019
I study the effect of reference pricing on competition by parallel imports, in particular the market share of parallel imports and the number of parallel traders. First, I analyze the effect of reference pricing on competition by parallel imports in a vertical differentiation model with a...
Persistent link: https://www.econbiz.de/10012317604
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Vertical contracting with endogenous market structure
Pagnozzi, Marco; Piccolo, Salvatore; Reisinger, Markus - 2019
A manufacturer chooses the optimal retail market structure and bilaterally and secretly contracts with each (homogeneous) retailer. In a classic framework without asymmetric information, the manufacturer sells through a single exclusive retailer in order to eliminate the opportunism problem....
Persistent link: https://www.econbiz.de/10012317383
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Face masks, yeast, and toilet paper : panic purchases and stockpiling
Hakenes, Hendrik - 2021
During the COVID-19 pandemic, some goods suddenly became scarce due to panic purchases and stockpiling. The decision to hoard is influenced by higher-order beliefs. If an agent believes that other agents think that a good will become scarce, she concludes that these other agents will hoard, and...
Persistent link: https://www.econbiz.de/10013328105