The subjective value of time is the marginal rate of substitution between travel time and travel cost under constant … utility or profit level. It is commonly referred to as the monetary appraisal of value of time or the willingness to pay for … savings in travel time. This study proposes methods to measure the true value of time from observable demand functions …

appointments registered during one year of observation. We used the call-appointment interval to establish the wait time to get an … patients tend to miss appointments more often than established patients when the waiting time increases. It was also found that … as the waiting time is reduced. Originality/value: The methodology applied in our study, which combines the use of …