Čorejová, Tatiana; Madudová, Emília; Podperová, Angela - 2012
nature of the strategy and organizational processes of innovation as a mixture of creativity, irrationality and feasibility …, dynamic, non-routine-based, and involves creativity and risk. Innovation is difficult to control and is extentialy an …Creativity is typically thought of in the singular - as an attribute. Creativity and imagination are the most important …