Hong, Ahreum (contributor); Yu, Eun (contributor); … - International Telecommunications Society - 2014
itself. Two major paths to adopt the new platform in MVPD market cover the switching cost and effect for the new platform … market (Schmalensee, 1982), the product diversity from the supplier side (Blattberg and Deighton, 1996; Klemperer, 1995; Ram …