intensified by the rise of over-the-top (OTT) TV platforms, which challenge existing power relationships in the TV industry and … platformisation in the TV industry, and explore the levers both TV broadcasters and distributors employ in building power to pursue …

reinvent the dominant modes of video supply and consumption while fighting for market power and customer lock-in. This article … stakeholders to control their gatekeeper position and build up or maintain market power. It is suggested that traditional media … power and bargaining position towards upstream and downstream players. In addition, copyright and IPR disputes are also …