This paper estimates demand for quadruple play mobile tariffs using a database of subscribers to a single mobile operator from a single town in a European country which has full coverage with both ADSL and FTTH broadband technologies. Based on the demand estimation we find that consumer...

This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...

The exponential growth in demand of mobile Internet urges mobile network operators (MNOs) to increase the supply of wireless network capacity at a high pace. From this perspective, operators should not only obtain further network capacity but also make a more efficient use of the existing...

The emergence of smart TV device encourages the reconsideration of the customer’s subscription on the pay TV so that the phenomenon of cord-cutting evokes the other dimension of MVPD (Multi-Channel Video Programming Distribution) industry itself. Two major paths to adopt the new platform in...

Social media such as SNS, Twitter, and the blogs has been spreading all over the world, and a large number of firms recognize social media as new communication tools for obtaining information on consumer needs and market for developing new goods and services and promoting marketing. In spite of...

The purpose of this paper is to study competition policy on mobile broadband, consisting of 3G and 4G (LTE).Currently mobile broadband has been developing rapidly and its access speed amounts to 150Mbps for the latest 4G, which is similar to fixed broadband. This paper analyzesthe factors affect...