Tsuji, Masatsugu (contributor); … - International Telecommunications Society - 2014
estimate WTP to the channel×genre matrixin order to analyze how viewers evaluate NHK and its programs. To evaluate whether NHK … result in the most efficient strategic allocation of management resources. This paper thus takes NHK (Nippon Hoso Kyokai …), Japan's PSB, as a research target, and analyzes its portfolio management. NHK has introduced the VFM (Value for Money) index …
