Brønn, Peggy Simcic (ed.); Romenti, Stefania (ed.); … - EUPRERA Annual Congress <2015, Oslo> - 2016 - First edition
"We still see many communication graduates with little business knowledge and business graduates with little … communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while … management see it as a means to an end: it must somehow contribute to the bottom line. How can strategic communication and public …
