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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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The consumer revolution in urban China
Davis, Deborah (ed.) - 2000
Persistent link: https://www.econbiz.de/10000678476
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Aldisierung : ist Geiz geil? Oder: Die Entwicklung einer neuen Konsumkultur
Lehmann, Hanna (ed.); Böckermann, Gregor (contributor) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414467
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985
Persistent link: https://www.econbiz.de/10000687884
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008
in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the market place / Eric Greenleaf and Priya …
Persistent link: https://www.econbiz.de/10009261378