//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Research Methodology in Market...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
5
Werbung
5
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Advertising effects
1
Advertising media
1
Consumer behaviour
1
Corporate Social Responsibility
1
Deutschland
1
Germany
1
Internet marketing
1
Konsumentenverhalten
1
Marketing
1
Marketing management
1
Online-Marketing
1
Soziale Software
1
Theorie
1
Theorie-Praxis-Verhältnis
1
Theory
1
Theory-practice divide
1
Welt
1
Werbeträger
1
Werbewirkung
1
World
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Conference proceedings
Article in journal
101
Aufsatz in Zeitschrift
101
Lehrbuch
47
Textbook
32
Aufsatz im Buch
21
Book section
21
Working Paper
13
Konferenzschrift
10
Arbeitspapier
9
Collection of articles of several authors
9
Sammelwerk
9
Graue Literatur
7
Non-commercial literature
7
Article
4
Einführung
4
Aufsatzsammlung
3
Bibliografie enthalten
3
Bibliography included
3
Conference paper
3
Hochschulschrift
3
Konferenzbeitrag
3
Thesis
2
Collection of articles written by one author
1
Fallstudiensammlung
1
Sammlung
1
more ...
less ...
Language
All
English
5
German
1
Author
All
Eisend, Martin
5
Christodoulides, George
1
Kuß, Alfred
1
Stathopoulou, Anastasia
1
Verlegh, Peeter
1
Voorveld, Hilde
1
Zabkar, Vesna
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
European Advertising Academy
2
ICORIA <14., 2015, London>
2
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <15., 2016, Ljubljana>
1
more ...
less ...
Published in...
All
Advances in advertising research
4
European Advertising Academy
2
Research
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
European Advertising Academy / Research
1
Gabler Research
1
International journal of advertising : the quarterly review of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Diskussionsbeiträge zur Forschungstagung Marketing : 02.10.01 - 05.10.01 in der Europäische Akademie Berlin
Kuß, Alfred
(
contributor
)
-
Forschungstagung Marketing <2001, Berlin>
-
2001
Persistent link: https://www.econbiz.de/10001641463
Saved in:
2
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
;
European Advertising Academy
-
2017
Persistent link: https://www.econbiz.de/10011660479
Saved in:
3
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
4
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
6
The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->