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Reverse procurement platforms which enable buyers to place requests for proposal online and then offer suppliers the possibility to bid for contracts have been intensely used in a B2B-context for several years. Since about 2004, such platforms have become available to ordinary consumers and are...
Persistent link: https://www.econbiz.de/10009467036
One of the distinguishing features of the civil aero-engine market is its highcompetitiveness. The costs and risks associated with new projects are such that thedifference between two apparently equally attractive options could result in success fromone and a threat to the survival of the...
Persistent link: https://www.econbiz.de/10009463009
Destination Marketing organisations worldwide are increasingly focusing attention towards the development of place brand campaigns. However, there has been relatively little research on the topic reported in the academic literature. In particular there is a paucity of research relating to...
Persistent link: https://www.econbiz.de/10009437636