To determine the efficiency of health-related endorsements in influencing consumer choice we report findings from two separate, unique discrete choice experiments (DCEs) involving fresh packaged beef steaks and seafood. In addition to quality and production-related attributes, the beef and...

A household survey and a novel Best-Worst scaling method are used to examine the relative importance of various buyer characteristics to small potato farmers in Indonesia. A Latent Class Cluster Analysis is used explore whether producers' utilities for marketing channels are heterogeneous. For...

Agricultural economists are increasingly being asked by policy makers and food industry to evaluate the efficacy of labeling programs or to assess if consumers are mislead by existing labeling programs. International food agencies, however, often rely only on stated preference methods in the...

Environmental concerns have gained increasing general media attention and a number of producers seized this opportunity by marketing their products with environmental claims. It is still unknown to which degree consumers reacted to the intensified environmental debate by changing their...

Even with increased consumer awareness of sustainable products, the importance of sustainability is unclear relative to other credence product attributes such as quality control and traceability in wine purchasing. Companies speculate whether their marketing strategies can be standardised across...

In the last few months, there hasn't been a single week without an article appearing in one of the various wine magazines and wine news telling the story of a winery or a wine region being engaged in a sustainable programme. At the same time, very little is known about consumers' preferences and...

In this study, an online choice task was combined with a separate informed sensory hedonic test to understand the interplay of wine sensory characteristics and extrinsic attributes such as packaging, price and brand awareness. This approach simulates the process of a consumer choosing a product...