In recent time, many Chinese firms have not only operated quite successfully at their home front, competing with those giant multinational companies inside China, they are also moving offshore. The short internationalisation process of Chinese firms looks both sudden and unexpected, causing many...

In recent years, the Chinese Government has paid increasingly close attention to the issue of environmental management and one of the subsets of this issue is the concept of green marketing. Is it possible for Chinese companies to start to make use of green marketing concepts, principles and...