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addressing the meaning of business sustainability from the perspective of two dominant stakeholders: customers and investors …
Persistent link: https://www.econbiz.de/10009481691
The rapid uptake of mobile devices has created the capacity to provide services to consumers while they are on the move …
Persistent link: https://www.econbiz.de/10009448223
effects as well as variances (and covariances), making it possible to estimate (measure) the strength of consumers … insights into consumers’ choices. Methods and models are illustrated with data from a consumer setting and extensions to more …
Persistent link: https://www.econbiz.de/10009448607
With the increasing interest in business relationship issues, relationship value has emerged as an important aspect. What makes a business relationship valuable for the standpoint of the customer has become critical for supplier. The present paper reviews the alternative conceptualizations and...
Persistent link: https://www.econbiz.de/10009482206
Except for few studies, not many have analyzed the significance of embeddedness and networks for consumers coping with … uncertainty. In our explorative study based on focus groups in Norway and Germany, consumers’ attitudes to purchasing of seafood … attributes. According to a conversational analysis, we find that consumers classify seafood along various dimensions associated …
Persistent link: https://www.econbiz.de/10009445149