Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several …

internet for agricultural marketing are more likely to offer tractors for sale via in-person auctions than on eBay. …

The influence of marketing communication in decision making is not a new idea, however, the impact of marketing … been widely studied. The current paper develops and empirically tests the potential relationship between marketing … communication constituents, perceived benefits and IS adoption. The study suggests that marketing communication impact should be …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …