Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … venturing processes, but the relationship between creativity and entrepreneurship to a large extent has not explicitly been … examined. This exploratory conceptual paper briefly reviews the separate bodies of research on creativity and entrepreneurship …

Entrepreneurial Orientation (EO) has a 30 year history as one of the most used concepts in entrepreneurship research … primary construct with a majority of Entrepreneurship Division sponsored sessions devoted to studies using EO related measures …

Venkataraman (2000) introduced entrepreneurship as a nexus between the opportunity and entrepreneurial individuals. Thus … they are often called - 'opportunities' is regarded as a key research goal in entrepreneurship (Davidsson, Hunter and … they had access to. Further, since entrepreneurs operate in an environment of heterogeneous and uncertain, they have to …

Principal Topic Venture ideas are at the heart of entrepreneurship (Davidsson, 2004). However, we are yet to learn what … factors drive entrepreneurs’ perceptions of the attractiveness of venture ideas, and what the relative importance of these … position of the individual. This study examines how entrepreneurs weigh considerations of different forms of novelty and …

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … efforts, there has been little emphasis on developing suitable guidelines for entrepreneurs who wish to leverage scarce … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into …

. Congruent to this increase in the alliance learning literature has been the increase in the marketing literature on market …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …