Customer Relationship Management (CRM) is a relatively new concept that has as its focus a customer centric business culture. More recently its focus has been on the need for the firm to tap into social community networks as a means of developing and managing relationships with customers. Whilst...

International marketers are faced with the challenge of understanding the decision making process that consumers at the base of the pyramid (BOP) go through when choosing which products to buy .The unique characteristics of the BOP pose distinct measurement challenges which researchers have to...

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country markets and economics and sociology (focusing on livelihoods) in developing countries. There has been limited research on their influence on the decision making process of consumers...