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~type_genre:"Dissertation u.a. Prüfungsschriften"
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Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Nufer, Gerd
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2002
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1. Aufl.
Persistent link: https://www.econbiz.de/10004773608
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Event-Marketing und -Management : Grundlagen, Planung, Wirkungen, Weiterentwicklungen
Nufer, Gerd
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2012
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4., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009543590
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