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Altshuler, Liliya; Tarnovskaya, Veronika V. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 212-227

Persistent link: https://www.econbiz.de/10008810215

Zentes, Joachim (contributor); Swoboda, Bernhard (contributor) - 2004 - 2. Aufl.

Persistent link: https://www.econbiz.de/10009009971

Zentes, Joachim (contributor) - 2004 - 2., vollst. überarb. Aufl.

Persistent link: https://www.econbiz.de/10001921393

Zentes, Joachim (ed.) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002003536

Zentes, Joachim (contributor) - 2000

Persistent link: https://www.econbiz.de/10001409266

Zentes, Joachim (ed.) - 2011 - 4., überarb. u. erw. Aufl.

Persistent link: https://www.econbiz.de/10014007810

Maamoun, Ahmed; Aggarwal, Praveen - In: Journal of business case studies 4 (2008) 10, pp. 35-41

Persistent link: https://www.econbiz.de/10003795432

Kjeldgaard, Dannie; Askegaard, Søren; Eckhardt, Giana M. - In: Strong brands, strong relationships, (pp. 48-60). 2015

Persistent link: https://www.econbiz.de/10011313060

Ahlert, Dieter; Hesse, Josef; Kruse, Phillipp - 2007

Persistent link: https://www.econbiz.de/10003792607

Ahlert, Dieter; Hesse, Josef; Kruse, Phillipp - 2008

Persistent link: https://www.econbiz.de/10003792653