Kunst und Wirtschaft sind scheinbar gegensätzliche Welten. Dennoch oder gerade deshalb versuchen immer mehr Unternehmen, betrieblichen und marktlichen Herausforderungen mit Hilfe von Kunst zu begegnen. Dieses Handbuch zeigt, wie Künstler_innen Marken, Produkte und unternehmerische...

"In a world of increasing digital connectivity, the most important signal of brand health — whether a company, person, or nonprofit — is simply how you make others feel; and brands that resonate the strongest maintain a consistent, positive feeling across five branding territories —...

Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer...

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand...