Uusitalo, Olavi; Grønhaug, Kjell - In: Journal of business market management : JBM 5 (2012) 4, pp. 265-284
of licensing to commercialize new technologies internationally – and why so. To answer this question two case of … licensing float glass, a float glass manufacturing technology and Benecol, a process to manufacture cholesterol lowering …. Licensing logic for success in technology transfer is suggested. -- licensing ; service dominant logic ; international business …
