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Marketing für Best Ager
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340
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98
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93
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71
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71
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48
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48
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41
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24
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Fallstudie
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6,981
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2,483
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2,027
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1,493
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1,242
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Meffert, Heribert
9
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8
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7
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6
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5
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4
Backhaus, Klaus
4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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4
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1
Access Marketing Management e.V.
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1
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1
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1
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1
Haupt Verlag
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
Institute of Practitioners in Advertising <London>
1
Josef Eul Verlag GmbH
1
Logos Verlag Berlin
1
Mahawitthayalai Hokankha Thai
1
NWB Verlag
1
National Institute of Rural Development
1
Pearson Deutschland GmbH
1
Pearson Studium
1
RWTH Aachen
1
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1
Springer-Verlag GmbH
1
Tectum Verlag
1
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1
Walter de Gruyter GmbH & Co. KG
1
World Advertising Research Center <Henley-on-Thames>
1
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Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Lehrbuch
6
Gabler Edition Wissenschaft
4
Meffert-Marketing-Edition
4
wi - Wirtschaft
4
Always learning
3
Cases on innovations in educational marketing : transnational and technological strategies
3
Springer Gabler Research
3
The silver market phenomenon : business opportunities in an era of demographic change
3
UTB / Management
3
AccessMM-Reihe Grundlagen
2
Corporate social responsibility in the digital age
2
DUV / Wirtschaftswissenschaft
2
Ethics in marketing : international cases and perspectives
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Harvard business review : HBR
2
International review of entrepreneurship : IRE
2
Meffert Marketing Edition
2
Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
2
Springer eBook Collection
2
Springer-Lehrbuch
2
The journal of development studies : JDS
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Advertising theory
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Applied research on strategic international management
1
Applying quality of life research / Best practices
1
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1
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1
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1
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1
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1
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1
Cases on business and management in the MENA region : new trends and opportunities
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
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ECONIS (ZBW)
368
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368
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1
Sport- und Gesundheitstourismus 2030 : wie die "Generation plus" den Markt verändert
Heise, Pamela
(
ed.
);
Axt-Gadermann, Michaela
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011824858
Saved in:
2
The silver market phenomenon :
marketing
and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
3
Handbook of research on elderly entrepreneurship
Maalaoui, Adnane
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011982230
Saved in:
4
Handbook of research on entrepreneurship and aging
Backman, Mikaela
(
ed.
);
Karlsson, Charlie
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012121092
Saved in:
5
Lead markets in age-based innovations : demographic change and internationally successful innovations
Levsen, Nils
-
2015
Persistent link: https://www.econbiz.de/10010495622
Saved in:
6
Rekrutierungsstrategien zur Beschäftigung älterer Arbeitnehmer : das Beispiel Fahrion Engineering
Fahrion, Jens
;
Fahrion, Otmar
- In:
Erfolgreiches Personalmanagement im demografischen …
,
(pp. 29-38)
.
2015
Persistent link: https://www.econbiz.de/10010501309
Saved in:
7
Allocating family responsibilities for dependent older people in Mexico and Peru
Lloyd-Sherlock, Peter
;
Mayston, Rosie
;
Acosta, Alberto
; …
- In:
The journal of development studies : JDS
54
(
2018
)
4
,
pp. 682-701
Persistent link: https://www.econbiz.de/10011823680
Saved in:
8
Including older adults in development goals : is subjective wellbeing the answer? : a case study of older South Africans
Ralston, Margaret
;
Schatz, Enid
;
Naidoo, Nirmala
; …
- In:
The journal of development studies : JDS
54
(
2018
)
4
,
pp. 702-718
Persistent link: https://www.econbiz.de/10011823683
Saved in:
9
Fallstudie: mit über 50 noch einmal Azubi
Tellings, Ben
- In:
Demographic Banking : demographische Entwicklung als …
,
(pp. 287-293)
.
2010
Persistent link: https://www.econbiz.de/10003969827
Saved in:
10
"To mix with new people" : the surprising day trips of mature Germans
Mitas, Ondrej
;
Hohn, Astrid
;
Nawijn, Jeroen
- In:
Managing quality of life in tourism and hospitality
,
(pp. 24-41)
.
2018
Persistent link: https://www.econbiz.de/10011951961
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