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Country-of-origin premiums for retailers in international trades : evidence from eBay's international markets
Hu, Ye
;
Wang, Xin
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003988241
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Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
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