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Exploring the rise of fandom in contemporary consumer culture
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A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
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Wang, Cheng Lu
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Hao, Wei
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Exploring the rise of fandom in contemporary consumer …
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(pp. 35-51)
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2018
Persistent link: https://www.econbiz.de/10011764813
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Marketing : real people, real decisions
Solomon, Michael R.
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Marshall, Greg W.
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Stuart, Elnora W.
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2013
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2nd European ed
Persistent link: https://www.econbiz.de/10009678473
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