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Event-Marketing
84
Event marketing
78
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22
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22
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10
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10
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Fallstudie
Article in journal
509
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509
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366
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366
Collection of articles of several authors
92
Hochschulschrift
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92
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84
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79
Graue Literatur
69
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69
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English
48
German
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Beech, John
2
Beverland, Michael B.
2
Colley, Marcel
2
Eisermann, Uwe
2
Kaiser, Sebastian
2
Kaspar, Robert
2
Löffler, Denny
2
Masterman, Guy
2
Olberding, Julie Cencula
2
Winnen, Lothar
2
Wrobel, Alexander
2
Addeo, Felice
1
Alexander, Bethan
1
Alonso, Abel Duarte
1
Auer, Daniel
1
Bagusat, Ariane
1
Bain, Jessie Kaitlin
1
Batt, Verena
1
Baumgartner, Günter
1
Becker, Marco
1
Bellelli, Piera
1
Bergner, Nele Marisa von
1
Bharwani, Sonia
1
Biebrach, Carolin
1
Bruhn, Manfred
1
Bühler, André
1
Cai, Liping A.
1
Canali, Silvia
1
Carneiro, Maria João
1
Carù, Antonella
1
Chadwick, Simon
1
Chung, Kevin Y. C.
1
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1
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1
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1
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1
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1
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1
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1
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Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Springer Fachmedien Wiesbaden
1
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Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
4
Event-Marketing : Trends und Entwicklungen
3
Social enterprise and special events : market-based approaches to mission-driven gatherings
3
Journal of hospitality marketing & management
2
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
2
Memorable customer experiences : a research anthology
2
Multi-channel marketing, branding and retail design : new challenges and opportunities
2
Public relations case studies : Fallbeispiele aus der Praxis
2
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Bridging tourism theory and practice
1
Business strategy series
1
City branding : theory and cases
1
Die kreative Organisation : Führungsverantwortung wahrnehmen ; kreative Mitunternehmer entfesseln ; Chancen im globalen Wettbewerb gestalten
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Economic geography
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfurter Hefte zum angewandten Marketing
1
Events management series
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Fallstudien zur Betriebswirtschaftslehre
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handel und Internationales Marketing/Retailing and international marketing
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of arts management
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of fashion marketing and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management inquiry
1
Journal of service research : JSR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
KPM-Schriftenreihe
1
Managing consumer services : factory or theater?
1
Markenkommunikation und Beziehungsmarketing
1
Markenmanagement
1
Marketing : ZFP ; journal of research and management
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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ECONIS (ZBW)
84
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
(
contributor
)
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003719490
Saved in:
2
Strategic sports event management
Masterman, Guy
-
2009
-
2. ed., olympic ed.
Persistent link: https://www.econbiz.de/10003782819
Saved in:
3
Scalaria : Kernkompetenz Inszenierung
Gastberger, Peter
- In:
Die kreative Organisation : Führungsverantwortung …
,
(pp. 131-139)
.
2009
Persistent link: https://www.econbiz.de/10003773049
Saved in:
4
Managing cultural events and meetings activities in European urban destinations
Canali, Silvia
;
D'Angella, Francesca
- In:
International journal of arts management
11
(
2008/09
)
3
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003867552
Saved in:
5
Growth through experiences : ten case studies of Danish businesses in the experience economy
2008
Persistent link: https://www.econbiz.de/10003871754
Saved in:
6
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
7
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
8
Der Beitrag von Sponsoring und Events zu Markenaufbau und Markenpflege
Hermanns, Arnold
;
Kiendl, Stephanie
;
Ringle, Tanja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 307-329)
.
2006
Persistent link: https://www.econbiz.de/10003415999
Saved in:
9
The other side of enjoyment: short-circuiting marketing and creativity in the experience economy
Sköld, David Eric
- In:
Organization : the critical journal of organization, …
17
(
2010
)
3
,
pp. 363-378
Persistent link: https://www.econbiz.de/10003980049
Saved in:
10
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
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