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1,308
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1,177
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906
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875
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Meffert, Heribert
9
Kotler, Philip
8
Bruhn, Manfred
7
Piercy, Nigel
6
Buber, Renate
5
Foroudi, Pantea
5
Armstrong, Gary
4
Backhaus, Klaus
4
Griese, Kai-Michael
4
Opresnik, Marc Oliver
4
Schneider, Willy
4
Schreyögg, Georg
4
Wagner, Udo
4
Bambach, Marco
3
Bieger, Thomas
3
Brennan, Ross
3
Dennis, Charles
3
Deseniss, Alexander
3
Foroudi, Mohammad Mahdi
3
Gbadamosi, Ayantunji
3
Hollensen, Svend
3
Jobber, David
3
Kerin, Roger A.
3
Kilian, Thomas
3
Kuhn-Fleuchaus, Christine
3
Nufer, Gerd
3
Pepels, Werner
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3
Saunders, John A.
3
Walsh, Gianfranco
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3
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2
Alsem, Karel Jan
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Books on Demand GmbH <Norderstedt>
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Springer International Publishing
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Access Marketing Management e.V
1
Access Marketing Management e.V.
1
American Psychological Association
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
FernUniversität in Hagen
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
George Routledge & Sons <London>
1
Haufe-Lexware GmbH & Co. KG
1
Haupt Verlag
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
Institute of Practitioners in Advertising <London>
1
Josef Eul Verlag GmbH
1
Juventa Verlag
1
Logos Verlag Berlin
1
Mahawitthayalai Hokankha Thai
1
NWB Verlag
1
National Institute of Rural Development
1
Pearson Deutschland GmbH
1
Pearson Studium
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer-Verlag GmbH
1
Tectum Verlag
1
Uni-Taschenbücher GmbH
1
Verlag Dr. Kovač
1
Walter de Gruyter GmbH & Co. KG
1
Weltbank
1
World Advertising Research Center <Henley-on-Thames>
1
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Nonprofit management & leadership
14
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
13
Lehrbuch
11
Cases on strategic social media utilization in the nonprofit sector
9
Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Cases in innovative nonprofits : organizations that make a difference
5
Gabler Edition Wissenschaft
5
The international journal of productivity and performance management : IJPPM
5
Harvard business review : HBR
4
Meffert-Marketing-Edition
4
Schriftenreihe Strategisches Management
4
Social enterprises : an organizational perspective
4
wi - Wirtschaft
4
Always learning
3
Cases on innovations in educational marketing : transnational and technological strategies
3
DUV / Wirtschaftswissenschaft
3
Europäische Hochschulschriften / 5
3
Gabler-Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business case studies
3
Springer Gabler Research
3
Third sector performance : management and finance in not-for-profit and social enterprises
3
UTB / Management
3
AccessMM-Reihe Grundlagen
2
Building strong nonprofits : new strategies for growth and sustainability
2
Corporate social responsibility in the digital age
2
Ethics in marketing : international cases and perspectives
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler-Lehrbuch
2
Handbook of innovation in public services
2
ICT management in non-profit organizations
2
Informationstechnologie und Ökonomie
2
Journal of communication management : an international journal
2
Journal of knowledge management
2
Journal of nonprofit & public sector marketing
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Management decision : MD
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
624
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1
Kommunikationsmanagement von Clusterorganisationen : theoretischer Referenzrahmen und Ergebnisse empirischer Forschung
Hartmann, Bernd Michael
-
2016
Persistent link: https://www.econbiz.de/10011404206
Saved in:
2
Organisieren : eine Fallstudie zum Erhandeln von Events
Pfadenhauer, Michaela
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003556450
Saved in:
3
Management im Gesundheitswesen : Fallstudien, Aufgaben und Lösungen
Rogowski, Wolf
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012051732
Saved in:
4
Marketing
in der Sozialwirtschaft
Thiele, David
-
2018
Persistent link: https://www.econbiz.de/10011690093
Saved in:
5
Cause-related
marketing
and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 324-348)
.
2020
Persistent link: https://www.econbiz.de/10012226221
Saved in:
6
Building a legacy of volunteers through servant leadership : a cause-related sporting event
Parris, Denise Linda
;
Peachey, Jon Welty
- In:
Nonprofit management & leadership
23
(
2012/13
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009716475
Saved in:
7
Cause-Related
Marketing
Kienzle, Stephanie
;
Rennhak, Carsten
;
Nufer, Gerd
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 101-126)
.
2010
Persistent link: https://www.econbiz.de/10008780531
Saved in:
8
Sponsorship of non-profit sporting events : the case of the Well-Being Festival
Giannoulakis, Chrysostomos
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 244-252
Persistent link: https://www.econbiz.de/10010475534
Saved in:
9
Umwandlung einer Kapitalgesellschaft in eine Personengesellschaft : Steuerwirkungen, entscheidungsorientierte Fallanalyse
Schmidt, Wolfgang
-
1999
Persistent link: https://www.econbiz.de/10001403012
Saved in:
10
Unincorporated business associations including agency,
partnership
, and limited liability companies : cases and materials
Gregory, William A.
;
Hurst, Thomas R.
;
Williams, Jack F.
-
2009
-
Fourth edition
Persistent link: https://www.econbiz.de/10011587771
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