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Public performance & management review
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ECONIS (ZBW)
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1
The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel
;
Fandos, Carmina
;
Flavián Blanco, Carlos
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
Saved in:
2
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai,
China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
3
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
4
Core and common members in Chinese farmer cooperatives
Liang, Qiao
;
Hendrikse, George W. J.
;
Huang, Zuhui
;
Xu, …
-
2012
Persistent link: https://www.econbiz.de/10009562180
Saved in:
5
Kano model : a dynamic approach for classifying and prioritising requirements of airline travellers with three case studies on international airlines
Shahin, Arash
;
Zairi, Mohamed
- In:
Total quality management & business excellence : an …
20
(
2009
)
9/10
,
pp. 1003-1028
Persistent link: https://www.econbiz.de/10003921608
Saved in:
6
McMarketing : Einblicke in die Marketing-Strategie von McDonald's
Schneider, Willy
-
2015
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010512164
Saved in:
7
Wie McDonald's den Hamburger auf das Fließband legte und mit Franchising die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
Saved in:
8
McDonald's
Intagliata, James
;
Kulick, Neal
- In:
Best practices in talent management : how the world's …
,
(pp. 155-176)
.
2010
Persistent link: https://www.econbiz.de/10003942129
Saved in:
9
A tight reign
Clardy, Alan
;
Beadle, Scott
- In:
The journal of management development
29
(
2010
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10009507608
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10
Burgerville, sustainability and sourcing in a QSR supply chain
Brown, Darrell
;
Berko, Phil
;
Dedrick, Patrick
; …
- In:
Case studies in sustainability management
,
(pp. 192-226)
.
2014
Persistent link: https://www.econbiz.de/10010378656
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