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Brand identity process of financial cooperatives : an Austrian case
Attuel-Mendès, Laurence
;
Caseau, Cornelia
;
Bonescu, Mihaela
- In:
Strategic change : SC ; briefings in entrepreneurial finance
23
(
2014
)
7/8
,
pp. 493-506
Persistent link: https://www.econbiz.de/10010475629
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