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Brand recovery : a quick fix model for brand structure collapse
Björk, Peter
- In:
Journal of travel and tourism marketing
29
(
2012
)
5/6
,
pp. 520-531
Persistent link: https://www.econbiz.de/10009627544
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Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003538913
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