"This book critically analyses the role of Corporate Social Responsibility (CSR) in achieving sustainable development … strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development …; the role of CSR in the Skilling India initiative; and CSR activities of Indian listed companies. It also provides …

"The growing popularity of, and ongoing debates surrounding, the concept of corporate social responsibility (CSR) and … resources due to global inter-connections and inter-dependencies between countries and regions. Globalization has also moved CSR … and civil society groups are continually seeking ways to promote 'universal' CSR principles and international best …