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Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna - In: International journal of contemporary hospitality management 24 (2012) 7, pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
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Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna (ed.); Christou, Evangelos (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011549519
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Wine tourism destination management and marketing : theory and cases
Sigala, Marianna (ed.); Robinson, Richard N. S. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012025568
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Case based research in tourism, travel, hospitality and events
Sigala, Marianna (ed.); Yeark, Anastasia (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012627871