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Marketing Management in Turkey...
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iGaranti : expanding the frontiers of mobile banking innovation
Ozturkcan, Selcen
;
Tuncalp, Deniz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 89-106)
.
2017
Persistent link: https://www.econbiz.de/10011537900
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Diageo in Turkey : the lion's milk versus global spirits
Tuncalp, Deniz
;
Ozturkcan, Selcen
- In:
Strategic marketing cases in emerging markets
,
(pp. 47-60)
.
2017
Persistent link: https://www.econbiz.de/10011667537
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