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Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
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