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Integrating customers in product innovation : lessons from industrial development contractors and in-house contractors in rapidly changing customer markets
Sandmeier, Patricia
;
Morrison, Pamela D.
;
Gassmann, Oliver
- In:
Creativity and innovation management
19
(
2010
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10003986710
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2
A learning framework for customer integration : know-how acquisition, dissemination and utilization
Sandmeier, Patricia
;
Morrison, Pamela D.
- In:
Journal of business market management : jbm
2
(
2008
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10003714646
Saved in:
3
Aftermath of aquisition of high technology ventures : a further case comparison
Garnsey, Elizabeth
;
Roberts, John
-
1991
Persistent link: https://www.econbiz.de/10001490480
Saved in:
4
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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