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Culture and development in Africa and the diaspora

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Handbook of research on consumption, media, and popular culture in the global age

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Ancrages culturels dans un monde en mutation

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4ème de couv. : "Dans un espace international où les frontières politiques et économiques entre pays deviennent moins identifiables, le besoin d'ancrage culturel s'accroît. Cet ancrage est particulièrement nécessaire pour les entreprises confrontées à différents types de cultures...