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A synthesis of research on the...
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Subject
All
Marketing
342
Performance measurement
244
Performance-Messung
244
Deutschland
124
Germany
124
Marketingmanagement
110
Marketing management
105
Marktforschung
92
Market research
90
Theorie
73
Theory
73
Strategisches Management
65
USA
58
United States
58
Bibliometrics
44
Bibliometrie
44
Strategic management
43
Beziehungsmarketing
42
Relationship marketing
42
Erfolgsfaktor
33
Success factor
31
Salespeople
30
Verkaufspersonal
30
Großbritannien
29
Innovationsmanagement
29
United Kingdom
29
Unternehmen
28
Innovation management
27
KMU
27
Organisatorischer Wandel
27
Organizational change
27
SME
27
Verkauf
27
Balanced Scorecard
26
Brand management
26
Markenführung
26
Performance management
26
Welt
26
World
26
Balanced scorecard
25
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All
Undetermined
45
Free
18
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Book / Working Paper
393
Article
372
Journal
2
Type of publication (narrower categories)
All
Fallstudie
Article in journal
31,576
Aufsatz in Zeitschrift
31,576
Aufsatz im Buch
6,145
Book section
6,145
Graue Literatur
4,794
Non-commercial literature
4,794
Working Paper
3,611
Arbeitspapier
3,230
Hochschulschrift
2,869
Thesis
2,160
Collection of articles of several authors
2,012
Sammelwerk
2,012
research-article
1,926
Lehrbuch
1,417
Textbook
1,174
Aufsatzsammlung
1,158
Konferenzschrift
898
Bibliografie enthalten
774
Bibliography included
774
Case study
767
Dissertation u.a. Prüfungsschriften
668
Conference proceedings
453
Ratgeber
449
review-article
404
Guidebook
402
review
372
Article
346
conceptual-paper
271
Conference paper
270
Konferenzbeitrag
270
Reprint
268
Handbook
261
Handbuch
261
case-report
222
Bibliographie
201
Glossar enthalten
200
Glossary included
200
Congress Report
192
Wörterbuch
157
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Language
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English
528
German
239
French
3
Portuguese
1
Author
All
Meffert, Heribert
9
Kotler, Philip
8
Bruhn, Manfred
7
Piercy, Nigel
6
Berekoven, Ludwig
5
Bieger, Thomas
5
Eckert, Werner
5
Ellenrieder, Peter
5
Foroudi, Pantea
5
Armstrong, Gary
4
Backhaus, Klaus
4
Gleich, Ronald
4
Griese, Kai-Michael
4
Jobber, David
4
Opresnik, Marc Oliver
4
Schneider, Willy
4
Wagner, Udo
4
Brennan, Ross
3
Dennis, Charles
3
Deseniss, Alexander
3
Foroudi, Mohammad Mahdi
3
Gbadamosi, Ayantunji
3
Görner, Arnd
3
Hollensen, Svend
3
Kerin, Roger A.
3
Kilian, Thomas
3
Le Meunier-FitzHugh, Kenneth
3
Olbrich, Rainer
3
Pepels, Werner
3
Peterson, Robert A.
3
Quitt, Anna
3
Sarstedt, Marko
3
Saunders, John A.
3
Siti-Nabiha, A. K.
3
Walsh, Gianfranco
3
Welch, Catherine
3
Wheeler, Alina
3
Wong, Veronica
3
Wood, Marian Burk
3
Abratt, Russell
2
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Institution
All
Springer Fachmedien Wiesbaden
5
Universität Wien / Lehrstuhl für Marketing
4
Verlag Franz Vahlen
4
Books on Demand GmbH <Norderstedt>
3
Walter de Gruyter GmbH & Co. KG
3
George Routledge & Sons <London>
2
Haupt Verlag
2
Linde Verlag
2
RWTH Aachen
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Access Marketing Management e.V
1
Access Marketing Management e.V.
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
FernUniversität in Hagen
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
Horváth & Partners
1
Institute of Practitioners in Advertising <London>
1
Josef Eul Verlag GmbH
1
Logos Verlag Berlin
1
Mahawitthayalai Hokankha Thai
1
NWB Verlag
1
National Institute of Rural Development
1
Pearson Deutschland GmbH
1
Pearson Studium
1
ROI Institute <Birmingham, Ala.>
1
Rheinwerk Verlag
1
Technische Universität Braunschweig
1
Tectum Verlag
1
Uni-Taschenbücher GmbH
1
Verlag Dr. Kovač
1
Walter de Gruyter Inc.
1
World Advertising Research Center <Henley-on-Thames>
1
epubli GmbH
1
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Published in...
All
Lehrbuch
10
The international journal of productivity and performance management : IJPPM
10
Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Gabler Edition Wissenschaft
6
Harvard business review : HBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production research
5
Meffert-Marketing-Edition
4
Public performance & management review
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
wi - Wirtschaft
4
Accountability, performance measurement, and performance management in social entrepreneurship
3
Always learning
3
Business performance measurement : unifying theories and integrating practice
3
Business process management journal
3
Cases on innovations in educational marketing : transnational and technological strategies
3
DUV / Wirtschaftswissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
Innovative process optimization methods in logistics : emerging trends, concepts and technologies
3
International journal of learning and intellectual capital : IJLIC
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
Long range planning : LRP ; international journal of strategic management
3
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
3
Performance Measurement in Logistik und Einkauf : Gestaltungsansätze und praktische Umsetzung
3
Performance measurement and management control : global issues
3
Research
3
Springer Gabler Research
3
Springer texts in business and economics
3
Third sector performance : management and finance in not-for-profit and social enterprises
3
UTB / Management
3
Academy of Management journal : AMJ
2
AccessMM-Reihe Grundlagen
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Benchmarking : an international journal ; BIJ
2
British journal of management : BJM
2
Cases on human performance improvement technologies
2
Cases on strategic social media utilization in the nonprofit sector
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
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Source
All
ECONIS (ZBW)
767
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1
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767
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1
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
2
Learning-oriented sales management control : the case of a pharmaceutical company
Matsuo, Makoto
;
Hayakawa, Katsuo
;
Takashima, Katsuyoshi
- In:
Journal of business-to-business marketing
20
(
2013
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10009738735
Saved in:
3
Sales management : a multinational perspective
Guenzi, Paolo
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013481205
Saved in:
4
Sales Performance Management : Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten
Pufahl, Mario
-
2019
-
2. Auflage
Persistent link: https://www.econbiz.de/10012023963
Saved in:
5
Performance measurement systems in supply chains : a framework for contextual analysis
Cuthbertson, Richard
;
Piotrowicz, Wojciech
- In:
The international journal of productivity and …
60
(
2011
)
6
,
pp. 583-602
Persistent link: https://www.econbiz.de/10009271590
Saved in:
6
Essays on various aspects of services
marketing
in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
7
Selling
to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim
;
Kraus, Stephen
;
Harrison, Doug
-
2011
Persistent link: https://www.econbiz.de/10008842344
Saved in:
8
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and
marketing
Le Meunier-FitzHugh, Kenneth
;
Massey, Graham R.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025
Saved in:
9
The role of socio-economic management in enhancing sales and
marketing
activities : a comparative case study
Barth, Isabelle
- In:
Socio-economic intervention in organizations : the …
,
(pp. 401-420)
.
2007
Persistent link: https://www.econbiz.de/10003529643
Saved in:
10
Bringing technology to market: trends, cases, solutions
Plötner, Olaf
(
ed.
);
Spekman, Robert E.
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003399618
Saved in:
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