Narrow search
Showing 1 - 10 of 268
Cover Image
Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009520696
Cover Image
Understanding event marketing management; a case study of Nokia Balalaika Show in Berlin
Kronvall, Maria - 1998
Persistent link: https://www.econbiz.de/10000995198
Cover Image
Zur Übertragbarkeit des Industrial Mindscapes-Modells auf kulturtouristische Einrichtungen : das Beispiel BallinStadt Hamburg
Wolf, Antje - In: Kulturtourismus zu Beginn des 21. Jahrhunderts : …, (pp. 201-211). 2013
Persistent link: https://www.econbiz.de/10009780314
Cover Image
Einzigartige Erlebnisse als Differenzierungsmerkmal im Markt für Pauschalreisen
Rudolphi, Paul - In: Kulturtourismus zu Beginn des 21. Jahrhunderts : …, (pp. 79-92). 2013
Persistent link: https://www.econbiz.de/10009780334
Cover Image
Integrated marketing communications, strategies, and tactical operations in sports organizations
Santos, Manuel Alonso dos (ed.) - 2019
Sport atmospherics' influence on the event experience / Mauro Palmero, University of Missouri, United States, Kelly Price, East Tennessee State University, United States -- The marketing implications of up-and-coming sports and of official international sports rating systems / Raymond Stefani,...
Persistent link: https://www.econbiz.de/10011979884
Cover Image
Quality services and experiences in hospitality and tourism
Cai, Liping A. (ed.); ʿAlāʾ-ad-Dīnī, Pūyā (ed.) - Conference on "Service Quality in Hospitality and … - 2018 - First edition
Persistent link: https://www.econbiz.de/10011999331
Cover Image
Front of house design and marketing effects : town and city streetscapes and meaning in exterior retail brand experience
McIntyre, Charles - In: Multi-channel marketing, branding and retail design : …, (pp. 101-133). 2016
Persistent link: https://www.econbiz.de/10011582600
Cover Image
Small store design and marketing effects : experiential developments in SME fashion pop-up store strategies
Alexander, Bethan; Bain, Jessie Kaitlin - In: Multi-channel marketing, branding and retail design : …, (pp. 163-192). 2016
Persistent link: https://www.econbiz.de/10011582608
Cover Image
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie; Olberding, Julie Cencula - In: Social enterprise and special events : market-based …, (pp. 37-51). 2017
Persistent link: https://www.econbiz.de/10011567657