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4
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3
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3
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3
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3
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3
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2
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1
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1
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1
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1
Karlsruher Institut für Technologie
1
KnowTech <14, 2012, Stuttgart>
1
Redline Verlag
1
Société Française des Sciences de l'Information et de la Communication
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Universität Mannheim
1
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HMD : Praxis der Wirtschaftsinformatik
16
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
13
Nonprofit management & leadership
13
Cases on strategic social media utilization in the nonprofit sector
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Handbook of research on integrating social media into strategic marketing
7
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
7
Digital and social media marketing : a results-driven approach
6
Harvard business review : HBR
6
Cases in innovative nonprofits : organizations that make a difference
5
Handbook of social media management : value chain and business models in changing media markets
5
Harvard-Business-Manager : das Wissen der Besten
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
The international journal of productivity and performance management : IJPPM
5
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Knowledge management 2.0 : organizational models and enterprise strategies
4
Long range planning : LRP ; international journal of strategic management
4
Premier reference source
4
Psychology & marketing
4
Social enterprises : an organizational perspective
4
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Gabler Research
3
International journal of networking and virtual organisations : IJNVO
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Management decision : MD
3
Management for professionals
3
Palgrave pivot
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Social capital and economics : social values, power, and social identity
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Successful social media and ecommerce strategies in the wine industry
3
Third sector performance : management and finance in not-for-profit and social enterprises
3
A Gower book
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
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1
Online-Gemeinschaften als Geschäftsmodell : eine Analyse aus sozio-ökonomischer Perspektive
Hummel, Johannes
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002956497
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2
An innovative business model in NPOs : from venture philanthropy 1.0 to 2.0
Chen, Te Fu
- In:
Implementing new business models in for-profit and …
,
(pp. 184-213)
.
2011
Persistent link: https://www.econbiz.de/10009126076
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3
Communicating, connecting and development social capital for organisations and their communities : benefits for socially responsive organisations
Chia, Joy
- In:
Communicating corporate social responsibility : …
,
(pp. 41-58)
.
2014
Persistent link: https://www.econbiz.de/10010346546
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4
Enterprise social media at work
Dyrby, Signe Sofie
-
2016
-
1st edition
Persistent link: https://www.econbiz.de/10011434363
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5
Social media
Fenton., Alex
;
Mohamad, Mostafa
;
Jones, Ashley
- In:
Digital and social media marketing : a results-driven …
,
(pp. 190-213)
.
2017
Persistent link: https://www.econbiz.de/10011582705
Saved in:
6
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
7
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
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8
Authentic dialogue? : the role of “friendship” in a social media recruitment campaign
Henderson, Alison
;
Bowley, Rachel
- In:
Journal of communication management : an international …
14
(
2010
)
3
,
pp. 237-257
Persistent link: https://www.econbiz.de/10008648745
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9
Exploring the impact of Web 2.0 on knowledge management
Bebensee, Thomas
;
Helms, Remko
;
Spruit, Marco René
- In:
Knowledge management 2.0 : organizational models and …
,
(pp. 17-43)
.
2012
Persistent link: https://www.econbiz.de/10009376003
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10
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
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