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Relationship development for services : an empirical test
Castro, Kristian
;
Pitta, Dennis A.
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 126-131
Persistent link: https://www.econbiz.de/10009569988
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Marketing from the end of the earth : the dilemma of Puerto Nativo Lodge
Santiago, Jose A.
;
Pitta, Dennis A.
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 141-146
Persistent link: https://www.econbiz.de/10009231632
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