//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
21
Brand image
19
Brand management
13
Markenführung
13
Deutschland
12
Markenpolitik
12
Germany
10
Markenartikel
9
Brand
8
Theorie
6
Theory
6
Consumer behaviour
5
Konsumentenverhalten
5
Corporate reputation
4
Firmenimage
4
Handelsmarke
3
Marke
3
Marketing
3
Business history
2
Fallstudie
2
Management
2
Public relations
2
Reputation
2
Store brand
2
Unternehmensgeschichte
2
Öffentlichkeitsarbeit
2
12.03.1987
1
Agri-food consumption
1
Asymmetric information
1
Asymmetrische Information
1
Beziehungsmarketing
1
Brand equity
1
Brand extension
1
Brand loyalty
1
Branding
1
Consumer behavior
1
Consumer products distribution
1
Consumer research
1
Consumption values
1
Corporate disclosure
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Book / Working Paper
21
Type of publication (narrower categories)
All
Fallstudiensammlung
Konferenzschrift
Article in journal
8,026
Aufsatz in Zeitschrift
8,026
Aufsatz im Buch
816
Book section
816
Hochschulschrift
340
Graue Literatur
295
Non-commercial literature
295
Thesis
244
Working Paper
225
Arbeitspapier
223
Case study
107
Fallstudie
107
Collection of articles of several authors
73
Sammelwerk
73
Conference paper
72
Konferenzbeitrag
72
Reprint
54
Aufsatzsammlung
42
Dissertation u.a. Prüfungsschriften
29
Bibliografie enthalten
15
Bibliography included
15
Collection of articles written by one author
14
Sammlung
14
Lehrbuch
12
Handbook
8
Handbuch
8
Textbook
7
Conference proceedings
6
Guidebook
6
Ratgeber
6
Interview
5
Systematic review
5
Übersichtsarbeit
5
Article
4
Book Part
4
Festschrift
4
Mikroform
4
Bibliografie
3
more ...
less ...
Language
All
German
14
English
11
French
1
Spanish
1
Author
All
Schmidt, Holger J.
7
Baumgarth, Carsten
6
Meffert, Heribert
2
Burmann, Christoph
1
Franjus-Adenis, Nadine
1
Friedrichsen, Jana
1
Haase, Henning
1
Haldane, John
1
Herbrand, Nicolai Oliver
1
Holm, Karl-Friedrich
1
Höhne, Steffen
1
Ingarao, Aurore
1
Kaswengi, Joseph
1
Keller, Kevin Lane
1
Koers, Martin
1
Lostao, Pilar
1
Mora, Juan Manuel
1
Naval Durán, Concepción
1
Pérez Díaz, Víctor
1
Redler, Jörn
1
Rodríguez, Juan Carlos
1
Röhrig, Stefan
1
Sadlak, Jan
1
Segreto, Luciano
1
Simpson, Louise
1
Trosien, Gerhard
1
Windbergs, Thomas
1
Younger, Rupert
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Arbeitskreis Sportökonomie
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Planung-und-Analyse-Symposium <3, 1987, Reinbek>
1
more ...
less ...
Published in...
All
Research
4
Meffert-Marketing-Edition
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
Questions alimentaires et gastronomiques
1
Reihe: Marketing, Handel und Management
1
Sportökonomie : Schriftenreihe des Arbeitskreises Sportökonomie e.V.
1
Springer Proceedings in Business and Economics
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
1
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
21
-
21
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im Lebensmitteleinzelhandel
Windbergs, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->