"In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and...

Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands,...

Theoretical approaches to and sociocultural perspectives in crisis communication / Cornelius B. Pratt -- The phases of crisis communication / Amiso M. George -- Case studies -- Africa -- Egypt -- Social media stoke a political revolution in Egypt / Olugbenga C. Ayeni -- Kenya -- Wooing tourists...